Founded in 2004, we are a global collective of media artists and experience designers with studios in Sheffield, London, New York and Seoul.
We create Living Motion Systems – environments where digital forms grow, move and transform at architectural scale. These systems are the foundation of everything we make: bespoke generative languages built to evolve across audiences, spaces and contexts. They are the basis of our media art, experience design and research collaborations.
Our work is driven by a single question: What is only possible with new technology ?
By pushing, playing with and breaking these technologies – from physics simulations to artificial intelligence, motion capture to spatial computing – we invent forms that have never existed before. Rooted in the intersection of technology and the natural world, our work lives in the tension between abstract and figurative, the primal and the digital.
The studio’s signature is warmth. Our work is alive, curious and soulful – concerned with what it means to move, to transform and to feel.
We work as both an art practice and a creative partner for pioneering brands.
Our artworks are held in permanent collections worldwide and have been presented in solo exhibitions across London, Paris, Istanbul, Beijing and Melbourne.
As a creative partner we have collaborated with Radiohead, DeepMind and Chanel. We have built a 15-year immersive arts programme with Hyundai Motorstudio across Asia and maintained a 20-year research collaboration with Apple
For each project we form a bespoke team from our global network of 60+ specialists – architects to composers, animators to coders.
A percentage of annual profits is donated to Solar-Aid, GiveWell, Kiva.org and Give Directly.