Universal Everything   Seconde Nature
Seconde Nature

Seconde Nature
Audio-reactive identity generator

Universal Everything created an audio-reactive identity generator for Seconde Nature, a music venue in Aix-En-Provence, France.

Algorithmic trees grow in response to being played different genres of music. The studio created vector files of the resulting identities for use by the venue’s communications team.

Creative Director: Matt Pyke
Developer: Karsten Schmidt

Available for licensing, screenings and exhibitions
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Tags: Branding  CGI  France  Generative  Music