S4C, Cardiff – Channel Idents
Live action magnetism
A series of idents expressing the concept of ‘hireath’ – a Welsh word meaning ‘desire and longing’. For the rebrand of Welsh-language TV channel, S4C.
Original Concept: Universal Everything
Creative Direction: Proud Creative
Director: Simon Ratigan
Audio: Simon Pyke / Freefarm
Available for licensing, screenings and exhibitions