👟 Nike Flyknit
For the Milan Furniture Fair, Universal Everything collaborated with Nike Flyknit on FIT, a 3D interactive projection installation exploring movement and the human form.
Acting as an extension of Universal Everything’s previous investigations into dance, motion and the abstraction of human form – such as the Transfiguration and Tai Chi series – the FIT installation allows visitors to undergo this same process in real-time. Colourful threads swarm around a four-sided digital cube. Motion tracking technology translates the movements of visitors in the space into colourful silhouettes of intricately intertwined, flowing threads. Human presence activates the work and brings it to life.
Concept and Creative Direction: Matt Pyke
Art Direction: Dylan Griffith
3D Animation: Chris Perry
Software Development: Mike Tucker, Andreas Müller
Sound Design: Simon Pyke
Executive Producer: Keri Elmsly
Producer: Captain Blyth
Available for licensing, screenings and exhibitions