Universal Everything
MTV

✷ MTV

Worldwide
Global rebrand for MTV

Using their graphic design sensibility, Universal Everything worked with MTV International on a visual identity rebrand for the global company, introducing the strategy of Pop x 1000%. The studio redesigned MTV’s on-air messaging with a visual timeline, on-screen stickers and expressive fonts, and created audio-responsive video animations and a series of custom idents. It developed a refined but youthful look to enliven and update the brand’s image for the digital era.

The ident animations are humorous and playful 30-second spots, recalling MTV’s youth culture roots and pop-savvy audience. With bold colour and a mix of visual techniques and styles – ranging from live-action sequences incorporating sculptural props and actors to computer-generated glossy animations of impossible digital forms – the idents are kept feeling fresh and current.

Credits

Creative Direction: MTV World Design Studio Milan –  Roberto Bagatti
Art Direction: MTV World Design Studio Milan – Dylan Griffith
Creative Direction: Matt Pyke
Research & Development: Bob Sanderson
Sound Design: Simon Pyke
Idents co-directed by:
Lernert & Sander
Realise
Mathematic
Zeitguised
Maxim Zhestkov
Tronic

Press

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