Universal Everything
Jeffrey Brodsky

🦅 I’ll Be Strong

Los Angeles
Visualising nature's struggle through intense weather

I’ll Be Strong is a video about motivation, struggling and surviving. A relentless storm of pop-digital weather bombards a group of animals, who are relentlessly dashing towards their goal – a distant volcano emitting the hook of the song. The story is represented only through the visualisation of the invisible wind, revealing the animals with a graphic intensity.

The audio-reactive animation was made using procedural 3D software (Houdini), to simulate and visualise the physics of a hurricane of wind and debris bombarding the animals. Only this visualisation of invisible wind moving through space reveals the story unfolding.

Credits

Creative Director: Matt Pyke
Animator: Chris Perry

Commissioned by Public Release

Available for licensing, screenings and exhibitions
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