Universal Everything   Editions at Play
Google Creative Lab

Editions at Play
Collaborative branding inspired by coding for a digital publisher

Universal Everything was commissioned by London-based publisher Visual Editions and Google’s Creative Lab in Sydney to create branding and identity guidelines for Editions At Play, an experimental digital publishing platform for “books that cannot be printed” and immersive literature.

The typography and identity is inspired by books on a shelf and binary code. Bringing the two elements of literature and technology together, the brand mark is free to develop and grow with different authors’ approaches to the Editions At Play publications.

Creative Director: Matt Pyke
Animation: Matt Frodsham, DXMIQ
Producer: Greg Povey

Commissioned by Visual Editions and Google Creative Lab.


‘A good identity conveys a complex idea in simple, beautiful ways; and boy, is Universal Everything’s branding for Editions At Play a good identity.’ – Emily Gosling, It’s Nice That

Fast Company

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