Hyundai Motorstudio Senayan Park
Made by Humans
Made by Humans – Water theme:
We created the digital artwork Made by Humans for Hyundai Motorstudio Senayan Park, Jakarta, Indonesia to feature on the brand centre’s immersive, large-scale LED media wall.
Made by Humans reflects Hyundai’s future vision through human expression and creativity.
Taking cues from nature, the film features abstract human choreography on four themes:
1. Human Aura is an ever-evolving, dynamic performance that serves as a metaphor for two people co-creating an idea.
2. Petals brings in the organic beauty of plant life.
3. Water creates an effervescent trail that transitions into a sculpted material. It acts as a metaphor for the harmonious relationship between nature and Hyundai’s approach to product and experience design.
4. Wind draws on the motion language of fabric floating in the wind, evoking the feeling of clean, fresh air.
Credits
Creative director: Sam Renwick
Executive Producer: Claire Cook
Design and animation: Chris Perry, Matt Frodsham, Mark Dearman, James Lee
Production lead: Suyin Looui
Sound Design: Simon Pyke / Freefarm
Studio Manager Simon Thompson