Look Up

An AR art trail on urban rooftops
Sheffield, UK

Look Up is a pioneering augmented reality project, creating a trail of digital artworks on the rooftops of Sheffield city centre.

The free Look Up app guides you to four locations. Use the app to scan the QR code on the ground at each location to open a portal to its artwork. Each artwork appears on the building’s roof, creating a unique audio-visual animation on your own phone screen.

For Look Up, we collaborated with the project’s producers within Sheffield City Council; San Francisco-based Pokémon Go developers Niantic Labs; immersive app creators Megaverse; artists at Human Studio

The project is funded by the Getting Building Fund. It aims to encourage people to visit the city centre and promote Sheffield’s thriving creative and tech sectors.

#LookUpSheff

Download Look Up:
Apple App Store / Google Play Store.

Credits

Creative Director and Executive Producer: Claire Cook
Studio Manager: Simon Thompson
3D modelling: Joe Street, Matt Frodsham
Sound design: Simon Pyke
App developers: Niantic Labs, Megaverse
Collaborating artists: Human Studio
Marketing: Jaywing
Commissioned by: Marketing Sheffield