Universal Everything   Galaxy S8 launch at Milan Design Week
Samsung

Galaxy S8 launch at Milan Design Week
An interactive installation with Zaha Hadid Architects
Milan

Unconfined: the Galaxy S8 Design is an immersive, interactive installation that opened exclusively during Milan Design Week 2017. It’s a collaboration with Zaha Hadid Architects and Samsung, inspired by the new Galaxy design.

Together, Universal Everything and the bold, forward-looking studio of the late Zaha Hadid explore the infinite possibilities created when design and technology are seamlessly unified. Visitors are invited to journey through the installation, creating mesmerising digital avatars on the mobile app, and bringing to life the Galaxy design philosophy of “no borders, no boundaries”.

Creative Directors: Matt Pyke, Mike Hughes
Executive Producer: Norra Abdul Rahim
Senior Producer: Greg Povey
Production Manager: Carl Martin
Animation Director: Chris Perry
Lead Developer: Chris Mullany
Developer: Owen Hindley
Additional Development: Ponies & Light
Sound Designer: Simon Pyke
Mobile UI/UX Design: Deathprods
AV Installation: Bluman Associates
Sound Installation: C3 Productions
Lighting: Event Concept 
Lighting installation: Renegade Design
Photographer: James Medcraft

Client: Samsung

Concepting & project management: iris Worldwide and Cheil Worldwide
Logistics & operations: Cheil Worldwide and iris Worldwide
PR, digital & media partnerships: iris Worldwide
Architect: Zaha Hadid Architects

Fabrication: Setsquare Staging Ltd
Licencing, permissions & staffing: Silvia Ranzi Consulting and Special Lab

Press

‘[Universal Everything’s] innovative work is a great complement to the bold and futuristic architecture of ZHA.’ – SEGD

Design Boom
Arch Daily
L’Officiel
Arch 2o
Vogue Italia
Elle Decor Italia
Indesign
Domus
Architectural Digest
Design Week
Hypebeast
Fahrenheit

Available for licensing, screenings and exhibitions
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