Universal Everything   S4C, Cardiff – Channel Idents
S4C

S4C, Cardiff – Channel Idents
Live action magnetism
Cardiff

A series of idents expressing the concept of ‘hireath’ – a Welsh word meaning ‘desire and longing’. For the rebrand of Welsh-language TV channel, S4C.

Original Concept: Universal Everything
Creative Direction: Proud Creative
Director: Simon Ratigan
Audio: Simon Pyke / Freefarm

Available for licensing, screenings and exhibitions
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