An evolution of the supercar

A film to launch the 650s Spider, the new McLaren Supercar, at the Geneva Motor Show and online.¬†Inspired by McLaren’s obsessive pursuit for perfection and their continuous evolution, made entirely from still images from McLaren’s archive.



Creative Director: Matt Pyke
Animator: Renaud Futterer

Additional animation: Chris Perry
Sound Designer: Simon Pyke
Producer: Greg Povey

CGI: Analog
Commissioned by VCCP London