Social animation app for iPhone / iPad

Drawing is the foundation upon which Universal Everything’s work is built and a fundamental part of the studio’s creative process. In an effort to bring the drawn line back into their tech-driven process, and to facilitate the creation and sharing of ideas among a distributed group of collaborators, the studio created Loop, a simple and easy-to-use animation app for the iPad.


A spartan UI removes the clutter to position the drawn line front and center. Users create sketches in one of three colors–black, red, or blue–and have an equally limited set of features to choose from: duplicating a frame, onion skinning, importing a guide movie to trace over, and erasing or deleting a frame. The end result is a looped animation compressed into a GIF for easy sharing and viewing.


Creative Director / Designer : Matt Pyke
Developer : Simon Thompson