2012 Olympics

Energy

Moving image identity for the brand launch

London

Commissioned by Wolff Olins and LOCOG, from initial logo development through to brand launch. The 2012 Olympic mark was brought to life through motion and sound to create the moving image guidelines for future Olympic branding. First revealed at the launch event at London’s Roundhouse, 2008.

Credits

Creative Director : Matt Pyke
Sound Designer : Simon Pyke