Flavours of Johnnie Walker
Using audio and visual to express sensations of flavour
Inspired by the phenomenon of synaesthesia, where the brain ‘sees’ sound or ‘tastes’ colour, the studio developed a series of textural audio-visual artworks expressing the atmosphere, character and flavours of Johnnie Walker. The visual representation of flavours was based upon the complex tastes occurring in Whisky – ie. honeycomb, cherry, orange and smoke. The films play out on large format video wall in the reception of Johnnie Walker House, Seoul across 28 LED screens at 4K resolution with surround sound, providing viewers with an immersive sensory experience.