I’ll Be Strong
Visualising nature's struggle through intense weather
I’ll Be Strong is all about motivation, struggling and surviving. A relentless storm of pop-digital weather bombards a group of animals, who are relentlessly dashing towards their goal – a distant volcano emitting the hook of the song. The story is represented only through the visualisation of the invisible wind, revealing the animals with a graphic intensity.
The video was made using procedural 3D software (Houdini), to simulate and visualise the physics of a hurricane of wind and debris bombarding the animals. Only this visualisation of invisible wind moving through space reveals the story unfolding.
Creative Director: Matt Pyke
Animator: Chris Perry
Commissioned by Public Release