Apple

iPhone X 3D Touch wallpapers

Bringing digital paintings to life

Universal Everything have collaborated with Apple to create a series of emotive 3D wallpapers for the new iPhone that animate in response to human touch.

 

The animations played a central role in the Apple event on 12 September 2017 at the Steve Jobs Theater in Cupertino, California, to launch the radically redesigned iPhone X, and the iPhone 8 and 8 Plus.

 

The iOS on Apple’s three new devices is pre-loaded with the 3D Touch wallpapers, each featuring an original static piece by an artist, brought to life by Universal Everything as a four-second motion artwork. The dynamic wallpapers are optimised for the iPhone X’s edge-to-edge OLED Super Retina display, creating new forms of digital paintings that millions of users around the world will soon carry in their pockets.

 

The wallpapers were showcased in the launch event’s hands-on area, demonstrating the iPhone X’s market-leading display. Universal Everything also created bespoke animations for Tim Cook’s on-stage reveal of the devices and a series of 60-second animations for product demos at the event.

Credits

Creative Directors: Mike Hughes, Matt Pyke
Animation Director: Chris Perry
Additional Animation: Joe Street
Senior Producer: Greg Povey
Commissioned by Apple