An infinite film loop about evolution, engineering and design
Seoul, New York, London
Building upon Universal Everything’s series of films exploring human movement and digital costumes, Running Man is an expression of Resource Circulation, Hyundai’s eco-friendly production process – from steel to car to steel.
The sequence of the costumes is inspired by this looping production cycle, as it evolves from scrap metal through molten and rolled steel, before being formed into a car frame, designed body and the fully realised car. The process is completed as the car is streamlined and recycled, into the raw creation materials.
Video footage: Image Bakery