Hyundai Motorstudio

Video artworks for an 87-metre-long screen

Goyang, South Korea

Opened to the public in March 2017, Hyundai Motorstudio Goyang is the largest centre dedicated to car culture in South Korea. Universal Everything was invited to contribute to this innovative celebration of design and technology, creating large-scale works of video art for the brand’s flagship showcase.


Inspired by boundary-pushing technology and the human ingenuity that drives it, Universal Everything’s video artworks are an integral part of the entirely new automotive experience offered by the Motorstudio. Through their motion, energy and vibrancy, the five animated short films communicate the forward-thinking Hyundai philosophy, echoing some of the cars’ essential qualities.


On a unique screen around 87 metres long, Universal Everything’s films are visible from far beyond the Motorstudio – embodying Hyundai’s commitment to challenging new frontiers, and making a dynamic impression on the Goyang landscape.


Running Man
Collective Behaviour I & II
Carved By Nature
Made By Humans


Creative directors: Matt Pyke, Mike Hughes
Executive producer: Norra Abdul Rahim
Senior producer: Greg Povey
Animation: Chris Perry
Additional animation: Glassworks
Sound designer: Simon Pyke
Video documentation: Imagebakery