Universal Everything   Hype Cycle: Smart Matter

Hype Cycle: Smart Matter
Futurist films exploring human-machine collaboration

Hype Cycle ­is a series of futurist films exploring human-machine collaboration through performance and emerging technologies.

These human-machine interactions from Universal Everything are inspired by the Hype Cycle trend graphs produced by Gartner Research, a valiant attempt to predict future expectations and disillusionments as new technologies come to market.

The first film in this series is Smart Matter. It builds on the studio’s past experiments with motion studies, imagining a new form of collaborative interface for improvised modelling.

More Hype Cycle films coming soon.

Creative Director: Matt Pyke
Animation: Joe Street
Sound Designer: Simon Pyke (Freefarm)
Senior Producer: Greg Povey
Motion Capture: ­Nick Dulake, Ursula Ankeny (Sheffield Hallam University)
Dancer: Tamar Draper
Choreographer: TC Howard

Available for licensing, screenings and exhibitions
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