Google Creative Lab

Editions at Play

Collaborative branding for digital publishing platform


Branding and identity guidelines for Editions At Play, a new digital publishing platform for ‘books that cannot be printed’ and immersive literature.


The identity is inspired by books on a shelf and binary code. Bringing the two elements together, the brand mark can develop and grow with different authors’ approaches to the Editions At Play publications.


Editions At Play will launch late 2015.


Creative Director: Matt Pyke
Animation: Matt Frodsham, DXMIQ
Producer: Greg Povey


Commissioned by Visual Editions and Google Creative Lab.


2016 – Fast Company Innovation by Design Awards – Finalist, Graphic Design and Data Visualization