Digital Ribbon

A retail video wall for Jean Nouvel designed luxury store


With the architectural design of famed French architect Jean Nouvel as their canvas, Universal Everything create 3D video art for the interior media facade of the Excelsior in Milan. Traversing across the three stories of the building’s ribbon-like video wall, the brightly colored animations respond to the structural environment and play with the sense of scale and proportion in the space.


Creative Director: Matt Pyke
Animation Director: Chris Perry
Designer: Sam Renwick
Photographer: James Medcraft


2012 – Milan, Italy