Universal Everything   Digital Ribbon
Excelsior

Digital Ribbon
A retail video wall for Jean Nouvel-designed luxury store
Milan

Universal Everything create 3D art for a retail video wall in the luxury fashion store Excelsior in Milan.

With the architectural design of famed French architect Jean Nouvel as their canvas, the team created video artworks for the interior media facade. Traversing across the three stories of the building’s ribbon-like video wall, the brightly coloured CGI animations respond to the structural environment and play with the sense of scale and proportion in the space.

Creative Director: Matt Pyke
Animation Director: Chris Perry
Designer: Sam Renwick
Photographer: James Medcraft

Available for licensing, screenings and exhibitions
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