The 5 codes of Chanel

A series of abstract films for a large-scale architectural facade

Hong Kong

Working with the visual vocabulary, patterns and colors of the iconic fashion house, Universal Everything distill and abstract the fundamentals of Chanel’s aesthetic DNA into a series of 5 short films. The digital artworks were designed for a large-scale architectural media facade in Hong Kong, bringing mesmerizing motion graphics to the streets of the city.


Creative Director: Matt Pyke
CGI : Thomas Eberwein
Sound : Simon Pyke


2009 – Hong Kong, China
2009 – Tokyo, Japan
2009 – Los Angeles, USA