Apple

Start Something New

Film made entirely on iPhone 6+

Worldwide

For their New Year 2015 campaign, Apple invited a number of artists, film-makers and illustrators to produce new works exclusively using Apple products.

 

Displayed in an online gallery and at Apple Stores worldwide, the works are designed to inspire Apple user to Start Something New and creative using the Apple ecosystem.

 

Universal Everything created a short film piece using iPhone 6+’s native 1000fps slow-motion capabilities and iMovie for iOS for colour grading and editing.

 

The work continues to explore Universal Everything’s line of enquiry abstracting the human body and using costumes, taking an analogue approach, rather than computer generated imagery.

Credits

Creative Director: Matt Pyke