Esquire / Logo Project

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Esquire magazine selected Universal Everything alongside others such as Micheal Gondry and Porsche Design as one of their "Twelve most innovative artists and designers", to reengineer the Esquire logo for the twenty-first century. We created a series of logo based sound sculptures, grown from regional American accents.

www.esquire.com/features/universal-everything-esquire-logo-0211
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Publicity


www.fastcodesign.com/1663075/what-esquire-looks-like-when-spoken-in-different-accents
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“You've got to admire the ambition of a man who names his studio Universal Everything. Matt Pyke thinks big, and since founding the company in 2004, he's created colorful, hyperexpressive branding campaigns for AOL, MTV, and Nokia. For Esquire, Pyke created a series of extraordinary "voice sculptures," each of which answers the burning question: "What does the word esquire look like when you say it out loud?" By recording four individual voices, each representing a different accent (noted above and below), and using a program to map out the acoustical peaks and valleys, Pyke was able to demonstrate how we all have a unique relationship to this magazine, even down to the way we say its name.”Mark Mikin