We are asked directly without pitch to devise the on-air, web and print rebrand of MTV for an international audience of 524 million viewers. Its purpose to cement the channel's reputation as a powerhouse of youth-oriented programming
and creative output.

The aim is to continue and enhance the innovative spirit of MTV's 27 year
legacy, and to establish a coherent brand language across 160 different
countries spanning 31 languages including Japanese, Russian and Chinese.

This resulted in the reinvention of the onscreen information graphics
with a timeline based system to establish 'Where you are in MTV time'.

An ongoing series of unique 'Pop-Art' idents have risen from the new manifesto - POP X 1000% - celebrating and amplifying pop culture in all its glory - Love x 1000%, Desire x 1000%........and more

The sound design plays a key part in the branding, a unique MTV 'pulse' runs
through all idents and promos - the content reacting and dancing along.

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Created in collaboration with Roberto Bagatti - Creative Director of MTV World Design Studio Milano and Dylan Griffith - Creative Director of MTV North.

Creative Director / Designer - Matt Pyke
Sound Design - Simon Pyke
Producer - Philip Ward
Designer - Rick Smith
Research & Development - Sandersonbob