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Location: Worldwide
Project: Advanced Beauty Film Series
Client: Advanced Beauty
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Initiated in early 2007, we formed this project as an exploration of audio-visual film works. By embracing the new mediums of video podcasting, Vimeo, digital cinema distribution and mobile content the series has now seeded itself way beyond our expectations.


Overview
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Advanced Beauty is an ongoing exploration of digital artworks born and influenced by sound, an ever-growing collaboration between programmers, artists, musicians, animators and architects.

The first collection is a series of audio-reactive 'video sound sculptures'. Inspired by synasthesia, the rare, sensory experience of seeing sound or tasting colours, these videos are physical manifestations of sound, sculpted by volume, pitch or structure of the soundtrack.

The films embrace unusual video making processes, the visual programming language Processing, high-end audio analysis and fluid dynamic simulations alongside intuitive responses in traditional cell animation. Each artist was given the same set of parameters to work within; to start, finish and exist within a white space, creating a seamless coherence, all sculptures sharing the same white environment.

Using the 1080p HD format, with 5:1 surround sound, the films transform the screen into a digital canvas, how the minimalism of a single, floating pixel can be as engaging as the maximalism of an intense multicoloured explosion.

Curated by Universal Everything and musician Simon Pyke, Advanced Beauty is an international collaboration, taking in a family of artists from London, Russia, New York, Japan, Buenos Aires, Glasgow to San Francisco.
This collection of films in the first in a series of exhibitions including commissions for the Victoria & Albert Museum, London and galleries in Europe, USA and Japan.


Apple
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Apple have supported us throughout the project from using as a basis for their Pro Apps training series and screenings at Cannes Lions, to promotion via Quicktime and iTunes video podcasts


Press
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View latest features on Advanced Beauty


Screenings
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The 1080HD / Surround Sound filmseries is touring worldwide including One Dot Zero, Cannes Lions 2008 and Paris beauty expo Rives de la Beaute


NTSC DVD available now
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Buy DVD from Amazon


Video Artists
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Alex Peverett
Carl Burgess
Fernando Sarmiento
Jelle Feringa
Karsten Schmidt
Marc Kremers
Mate Steinforth
Maxim Zhestkov
Minivegas
Pandapanther
Paul Seen
Paul Simpson
Robert Hodgin
Robert Seidel
Thomas Traum
Tom Scholefield
Tomas Garcia
Trevor Henderson
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People: Matt Pyke / Trevor Henderson / Kleber / Simon Pyke/Freefarm / Karsten Schmidt
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Preview Trailer
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Launch Trailer
DVD packaging / 4 x cover options
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Video directed by Karsten Schmidt
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Video directed by Universal Everything / Minivegas
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Video directed by Universal Everything
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Video directed by Universal Everything
Apple provided worldwide advertising on all Quicktime players
The trailers on Apple's Quicktime Gallery
iTunes videopodcast
iPhone webapp