....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Recent Activity (86) / Events (36) / Shop (2) / People (6) / Studio
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
< Back to index
/ < Previous (OFFF 07) / > Next ()
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Location: Sheffield
Project: Lovebytes 2007 Generative Identity
Client: Lovebytes
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
The underlying theme of this year's festival is 'process'.
The concept of 'simple, warm, soft technology' resulted in a population of unique friendly furry faces which would appear across all festival literature.
This generative approach challenges the role of the designer, who designs the 'seed' which spawns these designs automatically within parameters such as hair colour, hair length, head shape, eye shape and name.
Concept and art direction by Matt Pyke, amazing
Processing programming by
Karsten Schmidt, creating an automated, generative process to create 20,000 unique designs. Each piece you see is one of a kind.
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
People: Matt Pyke / Karsten Schmidt / Freefarm....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Please enable Flash to view this content
Cinema Ident showing how the characters were born
Digital Printing of 20,000 unique cards
